1
First
The Business Model
What you sell, on one page anyone can read.
An idea cannot be bought.
You can buy a report. A financial model. A polished deck, and a team to spend four months producing it. What you cannot buy is the transfer of what is in your thinking into the thinking of the people around you.
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The room
Every decision waits its turn behind you.
The team is capable. Execution is disciplined. The work moves. But the explanation starts with you every time, and ends with you every time. You say what you want, it gets done, and the same question comes back a month later.
The group grows. The headcount grows. And the mind holding the whole picture is still one.
And you have already tried
You brought in specialists. You engaged the large firms, at the real price.
That was not a bad decision
They did competent work, and the problem stayed exactly where it was.
Ordered reports. Sound analysis. Recommendations you could not fault. And the problem stayed exactly where it was. What you needed was never part of the arrangement. Not yours, and not any arrangement of that shape.
Knowledge can be transferred. Expertise can be hired. A document can be delivered. But thinking does not move by purchase. It moves by participation. What is in your head becomes executable only when you take it out yourself, in order.
That is the difference between a plan in a drawer and a system that runs.
The only question left
So if you have to do it yourself, what does it cost you?
The answer has always been a year. Sometimes two. A long road where you spend far more in time than you ever spend in money. And time is the one thing you no longer have a surplus of.
So it was measured, not estimated.
From nothing to a complete system, in 8 to 13 working hours.
Eight to thirteen, on one condition: that there is a real business here, with something to reveal.
What gets built in those hours
Four connected models, each built from your own answers.
2
Second
The Operating Model
How the work gets done, with one owner for each line.
3
Third
The People Model
A structure that serves the business, and the hiring plan that follows it.
4
Fourth
The Financial Model
Complete, at the level an investor asks for.
And the market map: you see where you stand against your competitors yourself. Nobody tells you where you are.
See the four models
Check it yourself
And every number, you know where it came from.
You are not asked to believe the figures, but to see them at their source. Every assumption is exposed: review it, change it, and watch the effect in the same moment.
A model you cannot audit is not your model.
An open weekly working room
One hour every Tuesday, open to everyone building, for as long as the build is on. A working room, not a lecture.
The guarantee
Finish the first model and attend the sessions. If you do not end with a plan you would put in front of your team, it gets rebuilt with you at no charge, or the full amount is returned.
The complete package
The complete package
$999
One price. The whole system.
The Business Model: what you sell, on one page anyone can read
The Operating Model: how the work gets done, with one owner for each line
The People Model: a structure that serves the business, and the hiring plan that follows
The Financial Model: complete, at the level an investor asks for
The market map: you see where you stand against your competitors yourself
An open weekly working room, for as long as the build is on
And every number, you know where it came from
Start building
Begins the day you join.
What remains after you
A company that lives in one mind cannot be handed over.
Not to a partner. Not to a board. Not to a son or a daughter. The four models are what gets handed over.
Questions
Honest answers.
What exactly do I walk away with?
Four connected models: business, operating, people and financial, plus the market map. They are built in order, and each one sets up the next. Not four separate documents, but one picture of your business that your team, your bank or your investor can follow.
Am I building this alone?
No. An open working room, one hour every Tuesday, with everyone else who is building, for as long as the build is on. A working room, not a lecture. Between sessions you build at your own pace.
I am not a finance person. Can I build the financial model?
Yes. You answer questions about your own business, which you know better than anyone, and those answers become a complete financial model: three linked statements, scenarios, and a realistic valuation. And every number, you know where it came from.
Does it fit my kind of business?
Yes. The system adapts to your sector, and is built to understand five kinds of business: trading, services, projects, subscriptions and manufacturing. The model is reshaped to fit your field rather than handed to you as one template.
How long does it take?
Eight to thirteen working hours, measured rather than estimated, spread at your own pace. On one condition: that there is a real business here, with something to reveal.
What is the price?
$999, and the package is complete: the four models, the market map, the weekly room, and the guarantee. One price, and it is not discounted.
What is the guarantee?
Finish the first model and attend the sessions. If you do not end with a plan you would put in front of your team, it gets rebuilt with you at no charge, or the full amount is returned.
Why no bios or credentials here?
Because a credential does not transfer thinking. You have already engaged people who had them, and the problem stayed exactly where it was. So the judgment is yours, on what comes out in your hands: finish the first model, and if it does not convince you, it gets rebuilt with you or the full amount is returned. An idea cannot be bought. But it can be built.
Before you decide
A model you cannot audit is not your model.
$999 — the complete package.
Start buildingAn idea cannot be bought. But it can be built — in eight to thirteen hours.
Strategy2Action · one price, one system