Your whole business, on one page anyone can read.
What you sell, to whom, and why they pick you — out of your head and onto paper. The day it leaves your head, other people can finally help you sell.
The Business Model Canvas — tap a cell
Value
Fresh, single-origin beans roasted to order — never shelf-stale
Tap any cell to see a worked example.
Clear offerings
One sentence anyone can repeat.
Each thing you sell, named — with the one job it does for the buyer.
Clear, competitive pricing
Why you charge what you charge.
Your price set against the market — clear enough to defend in one line.
Who's around you
The market, with your spot on it.
A simple market map — rivals placed, and the gap you own.
Stakeholder map
Everyone who moves the deal.
A node map of partners, buyers, and gatekeepers — and who sways whom.
Where you play
Your area, and your position in it.
Your market drawn as an area — where you sit, and where to grow next.
Get the business right first — everything downstream depends on it.
The Business Model is plan one. It feeds the Operating, People, and Financial models that follow.